VINYL RECORD DESIGN, BRANDING, MARKETING


YAYA BEY - TEN FOLD


The design plays Yaya’s sensual groove and melodic base pairing with a classy serif font that is timeless, distinct and sharp, reflecting this album’s aspect of her past whilst examining the future of the world.







ALTERNATIVE DESIGNS


I designed various custom logos and differing sleeve and label layouts to be selected. My process involves listening to the music and through a discovery call determining the aesthetic and needs of the artist. We needed the tracklist and credits to be placed on the inner sleeve with labels to match. I used different typesetting layouts to put emphasis on differing parts of the label copy in my design options.