BRANDING, PRINT DESIGN, OOH ADVERTISING
NINJA TUNE MUSIC PRODUCTION - RECORD STORE SHOWCASE TOUR
For this Record Store Day event, the branding put the essence of vinyl culture front and centre, appealing to a modern audience with a minimal design and bold colour. The beer can design also mimiced the aesthetic with a classic spin on a white label release, a big drawn in for vinyl collectors, and bold typography. Matching color schemes and motifs create a cohesive visual
identity.